Vegas News

    CES 2023: TikTok Partners With Vevo To Bring Its Content To TV

    This agreement brings the social network, which is normally consumed from smartphones, even closer to television.

    CES 2023, the largest technological event in the world, began its activities on January 5 in Las Vegas, United States, and its purpose is to publicize the important role of technology in the world, as well as the defense of human rights.

    “This year we are focused on what technology can do to improve the world,” said Gary Shapiro, president and CEO of the Consumer Technology Association (CTA), in charge of the event, during the opening speech.

    Social Network TikTok

    In this sense, the social network TikTok and the music video platform Vevo announced that they will join forces with the weekly program “Trends in TikTok” that will focus on music videos and will be broadcast on Vevo’s streaming channels, within the framework of the technology fair at CES in Las Vegas.

    This agreement brings the social network, which is normally consumed from smartphones, even closer to television.

    “Trending on TikTok” will be available across Vevo’s entire network in the United States, Canada, Mexico and Brazil, and will be a basic TV premiere on Vevo’s FAST (Ad Free Streaming TV) channels with back-to-back broadcasts during peak hours views throughout the week, according to a Vevo statement released today.

    “When a song is trending on TikTok, people search for and view the music video for that song on the Vevo network. Leveraging the creator economy was the next logical step to showcase the power of fan communities on social networks.” social media and how it fosters the music discovery process,” JP Evangelista, Vevo’s senior vice president of content, programming and marketing, said in the statement.

    Without a doubt, this agreement will be full of surprises that we cannot wait to discover, do not miss all the details about CES 2023, in the program “Pontón en MVS” from Monday to Friday at 12:00 p.m. through 102.5 FM.

    This article is originally published on mvsnoticias.com

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