Vivica A. Fox has made it very clear that she believes Disney bosses should donate profits from Black Panther to the African-American community.
The actress is throwing her weight behind the Change.org petition for Marvel and Disney to invest 25% of the movie’s proceeds back into the community, and the Empire actress says it’s the right move and could pay dividends for many years to come.
‘I think that’s an excellent idea,’ she told TMZ, ‘I think that’s just giving back and that’s what you have to do in the entertainment business.’
The creator of the petition says the donation is the right thing to do because Disney has marketed the movie almost exclusively to black moviegoers, many of whom have waited a longtime to see this kind of representation on the big screen.
It’s release is also being released in the middle of America’s Black History Month.
The petition asks that the studios stop simply asking for money from black customers for the film, but rather put their money where their mouth is and agree to set aside 25 percent of their worldwide profit ‘to be allocated for investment in black communities, and in programs within these communities that focus on S.T.E.M.’
Black Panther has already proven to be a smash hit, garnering an early 100 percent score on Rotten Tomatoes and gloriously celebrating African culture.
The Marvel flick focuses on T’Challa, the eponymous superhero, and king of fictional African nation Wakanda and has got a sh*ttone of buzz surrounding it with reports it’s sold more advance tickets than any other superhero film.
Black Panther is out in cinemas on 13 February.
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