You’re heard of Costa Coffee – but now get set for Costa Corrie as a new advertising deal with ITV will see a branch of the cafe chain open up on the newly expanded set as well as a Co-op. Which means that we will see Gail Rodwell grabbing her mince and olives from a well known shop while Bethany Platt will be starting her day with a soya mocha latte (with extra caramel shot).
It’s no secret that in the wake of Coronation Street moving to six weekly episodes that the set would be widened out, making way for a whole new street, brand new businesses and buildings including a police station.
Now the soap has partnered with the coffee brand and convenience store chain to display their storefronts, posters, bags and cups on-screen as its set expands. The product placement deal with ITV will also allow both brands to use Coronation Street branding off-air.
Eric Tavoukdjian, commercial marketing director for Costa Coffee UK and Ireland, said: ‘Costa Coffee is delighted to be welcomed to the famous cobbles of Coronation Street as part of this innovative partnership with ITV. As the nation’s favourite coffee shop and a presence on the UK high street for more than 40 years, we feel it’s perfect to have a presence on one of the nation’s favourite and most iconic soaps.’
Alison Jones, customer director at Co-op, said: ‘Coronation Street is all about community life and the Co-op is a retailer at the heart of local life and being close to the customer, which makes this a perfect match.’
Let’s just hope there are no armed sieges or staff members locked in freezers like in the cursed Frescho supermarket.
Mark Trinder, sales director at ITV, enthused: ‘The expansion of the Coronation Street set has given us a great opportunity to feature branded shop facades as more of Weatherfield is opened up to viewers.
‘We’ve worked really closely with the Coronation Street team to make sure we’ve got a great brand fit for Co-op and Costa Coffee… while still ensuring editorial integrity.’
The expanded set will start appearing on screen from the spring and is expected to play host to new characters and storyline opportunities.